ID3 vTOPE NPRTCOM TALB All Things ConsideredTIT2 . The Super Bowl and the Rise of 'Oddvertising'TCOP 2006TRCK 8TCON BusinessCOMM 3 nprComment Some 130 million people are expected to watch Super Bowl XL on Sunday. As always, advertisers are paying big bucks to grab viewers' attention -- and some have resorted to making their spots as strange or unpredictable as possible, says author Warren Berger in his book, Advertising Today.TPE1 NPRTYER 2006 P , h
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